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Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma. Your product or service is, in a very real sense, the hero of the story.
It catalyzes the change, which you describe in terms of your features, advantages, and other differentiators.
You want prospects to imagine themselves enjoying that level of success. The best case studies personify the protagonists, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story.
Naturally, the business problem to be solved is the big, bad villain here, so you want the client and preferably, your own team as well to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost.
Naturally, the longest, most emphatic testimonial should come from the top decision maker. In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style — looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral.
Color blocks , strong contrasts, skyscraper photography, and hero shots are all on the table when it comes to case studies.
The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance.
Source: DocSend. This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint.
In , Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.
The results? Host Analytics moved to an account based marketing strategy in They noticed that the marketing efforts were limited by a large number of low quality needs.
Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing.
Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.
Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard. The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood.
Their goal was to increase first time visitors to their site. Taboola offers a product that drives first time users.
The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent. Lane Bryant, the leading retailer for women sized 14 — 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message — ALL women are sexy.
OutBrain used media amplification to take the campaign viral, resulting in over 48,, impressions in just two weeks! The challenge they faced was better identifying page views to determine where customers are in the buying cycle.
The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel.
HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides.
Sponsored organic content appeared in members' LinkedIn feeds. LevelEleven helped Staples focus their teams on the critical sales activities that matter.
The end result? Their team developed a better understanding of the KPIs that matter and experienced a percent increase in key selling activities.
Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices.
The approach? LifeSize created a video solution to build stronger relationships across international offices. Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.
The solution? Five9 assisted Weed Man with migrating their data to the cloud. One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent.
It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service.
Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.
The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs. This study addresses the complexities of cloud hosted infrastructure.
One element of all case study examples is to educate perspective clients about the services and products offered.
This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide.
HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.
This case study is a great example of how to break up a detailed case study for an easier read. Gravitate starts off by introducing their client, Global Expeditions Group GXG , to give visitors a little background into what they do.
They then dive straight into what their role was in helping GXG with a robust content marketing strategy. What catches your eye at the beginning of this case study is the results.
Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve.
It's a great way to entice readers to keep them wanting to learn just how they did it. Gravitate did a great job breaking up their rather long case study.
Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting.
While this doesn't work for everyone, it really matches the vibe of IDEO's brand. This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote.
At the very top, they outline the entire case study in two small sections — the challenge and the outcome. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next.
Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action.
This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set in place for their website design and development work for Happy Planet, which is pretty unique for a case study.
What's great about this case study is the opportunity to view the finished website. A hyperlink isn't just hidden within the text forcing you to dig around looking for it; it's called out right then and there to let you view their finished work on the Happy Planet website.
Another great feature is the option to view a previous case study or all the case studies if you're interested. No need to locate the main page, you have direct access!
CoSchedule treats their case studies as customer stories, highlighting who their customers are and how their platform was able to help them.
Their case study on English Heritage is simple to view and comprehend. On the left, there is a customer spotlight on English Heritage, complete with a company logo, brief description, industry, company size, size of the marketing team, and more.
These little details help give you a better idea of who the company is. Rather than breaking up their message into the standard format, CoSchedule calls out the results that English Heritage has seen since switching to CoSchedule.
Within each result, they touch on the challenge they had before CoSchedule then the lasting impact it created.
Throughout the case study, CoSchedule includes relevant screenshots and impactful quotes from English Heritage employees.
This helps readers visualize what they are talking about. Bluleadz often uses case study PDFs as sales collateral to send to qualified prospects.
While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site.
Our BandGrip case study really sticks out to us. Then, we highlight the struggles they were having with getting demo sign-ups on their page.
Microloans have always been costly for financial institutions to offer to the unbanked though important in development but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their credit worthiness would make the program sustainable.
Students are asked whether MYbank could operate the program at scale? Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers?
Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?
This case examines the role of business in South Africa's historic transition away from apartheid to popular sovereignty.
The case provides a previously untold oral history of this key moment in world history, presenting extensive video interviews with business leaders who spearheaded behind-the-scenes negotiations between the African National Congress and the government.
What techniques and narratives did they use to keep the two sides talking and resolve the political impasse?
And, if business leadership played an important role in the events in South Africa, could they take a similar role elsewhere?
From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines.
When Shake Shack went public on January 30, , investors displayed a similar enthusiasm. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth?
This case considers how young entrepreneurs structure search funds to find businesses to take over. The case describes an MBA student who meets with a number of successful search fund entrepreneurs who have taken alternative routes to raising funds.
The case considers the issues of partnering, soliciting funds vs. The case provides a platform from which to discuss the pros and cons of various search fund structures.
Case Study. Faculty Supervision. Todd Cort and David Bach. Rodrigo Canales and William Drentell. Ant Financial W. Business Leadership in South Africa's Reforms.
Shake Shack IPO. Jake Thomas and Geert Rouwenhorst. Searching for a Search Fund Structure W. Kalil Diaz. TIAA W. Ahmed Khwaja, Vineet Kumar, and K.
GE Ecomagination W. Constance E. Bagley, Ravi Dhar, and Fiona M. Scott Morton. Children's Premier. Walmart de Mexico W. Geert Rouwenhorst.
Palm Oil W. Haiti Mangoes W. Potash Corporation of Saskatchewan. American Greetings. William Goetzmann and Olav Sorenson.
Seven Theaters in Search of Revenue W. Arts Management, Pricing. Heather Tookes and Peter Schott. The Battle for Endesa. Sharon Oster and Keith Chen.
Alcoa and the Auto Industry. Todd Cort and Brad Gentry. Air Canada. Zerit W. Golden Agri Resources and Sustainability.
Team Detroit W. Arun Sinha and Ravi Dhar. Achievement First W. Canary Wharf: Financing and Placemaking.