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The instant gratification that comes from live in-game wagering is incredibly appealing to a wide range of fans. Without question, the growth of live betting has greatly increased the need for fast and reliable data, while also significantly broadening the importance of live video streaming rights.
Providing fast, accurate, and reliable data is an essential component of the expanding live betting marketplace, bringing technology to the forefront of the booming sports gambling industry.
So, live sports betting sounds perfect, right? Increased opportunities, expanding engagement, and deeper fan loyalty have all resulted from the growing popularity of live betting.
However, as is the case with all technology-driven advancements, there are many challenges facing the industry, as a growing number of players jump into the rising market of live in-game gambling on sporting events.
When it comes to live sports betting, data is king. Without accurate, real-time data, in-game betting is impossible. In addition to the complexities involved in controlling and providing data from a technical standpoint, concerns about the motives of regulating bodies are further complicating the matter.
Being in control of sports betting data is a powerful position to be in, resulting in a battle between leagues, sportsbooks, state legislators, and other industry stakeholders who aim to take the lead in this lucrative market.
One thing is clear: there must be a single source of official data for live betting platforms to use. Otherwise, two people who place identical in-game bets with different sportsbooks could end up with different outcomes due to inconsistent data being gathered from multiple sources.
But who gets to be in control of this official data, and how will this information be provided to the rest of the industry to ensure consistency, reliability, and fast delivery?
However, providing personal information opens the door to security risks, resulting in many concerns over privacy and the protection of consumer data.
All information that is transmitted over the internet carries the inherent risk of being intercepted by hackers, and although technology experts are working diligently to stay ahead of the game to ensure the security of data provided by consumers, the battle against hackers is an ongoing challenge in the booming sports betting ecosystem.
The possibilities for increased engagement and loyalty are widely expanded due to the growth of live sports betting. However, these opportunities can easily be missed if the offerings are not developed in the best ways.
Since the betting industry in the US is growing at such a rapid pace, many players are jumping in too quickly to be truly ready to launch. This has resulted in a lot of platforms that are far from ideal in design, with problems such as difficult navigation, lack of creativity, and a range of programming bugs, all of which cause the offerings to fail to deliver a positive experience for users.
Additionally, innovative concepts are an important component of rising to the top of the growing number of betting platforms , as well as ensuring that people who are brand new to the world of sports gambling will be able to use the interface easily.
Personalization is another key aspect of increasing engagement and loyalty, so those platforms that can make users feel like part of a community are the ones who will take the lead in the expanding sports betting marketplace.
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Mobile Betting Takes the Lead The popularity of mobile betting is skyrocketing. And considering the highly interactive nature of live in-game wagering, the prevalence of placing mobile bets is quickly rising.
According to the Gambling Industry Report from iovation , an astonishing 70 percent of all online gambling transactions are now made on mobile devices.
Installing a betting app is very straightforward, and similar to installing any other type of app on your phone. If you use an iPhone, iPad or other iOS device, you can head to the App Store and search for the name of the sportsbook.
In the US, downloading betting apps on Android is a little more complicated. Instead, you need to manually download the app from the sportsbooks website.
Click the link and a pop up will appear asking if you want to download the file. It depends on where you are playing from.
Mobile betting is totally legal in many US states and in lots of countries around the world. Sports betting in the US is right in the middle of something like a revolution.
After decades of it being totally illegal everywhere in the country, states have been entitled to determine their own sports betting laws since Once it was removed, the scene was set for each US state to set its own laws.
This means that since then, state by state laws have been changing on practically a daily basis, with legal online betting arriving to new states all the time.
For the most part, any bets you are used to placing either in person or via a website are also available on betting apps. There may be the odd exception to this, with fewer markets appearing on some apps, but this is rarely the case.
A betting app is just another platform. It makes sense that sportsbooks want to have their full range of betting options available via their apps, not offer any kind of reduced version.
Depending on the sportsbook, you can expect to find all the classic betting options on mobile apps including the following:.
Whatever bonuses you can claim on the website can generally also be claimed on a betting app. Still, we always recommend checking in advance to make sure this is the case.
Some sportsbooks even create exclusive promo codes that can only be claimed on their apps, to encourage users to migrate to mobile betting.
Most sportsbooks offer new customers bonuses in the form of a deposit match or a free bet on their first real money deposit, check out the best sportsbook bonuses and promo codes here.
Just about every top sportsbook out there these days has developed a betting app, or at the very least optimized their site for mobile betting.
This is great news for us, since it means we have our pick of very best sites in the US and from around the world.
No two sports betting apps are exactly the same, and there is no simple answer when it comes to choosing which one to use.
One app may have a deeper betting market than another, but fewer banking options. Certain types of welcome bonuses are more valuable to some players than others, depending on what your betting habits are like.
Some players like simplicity in their apps, others love modern graphics and technology. Every single app on our list has got something that made it stand out to our experts, and any one of them would be a solid choice.
BetMGM had plenty of experience in the sports betting market to draw on when its betting app was launched around the US in late — the company has had a similar platform available in Nevada for a few years previously.
While the website feels a little old and clunky, the app is much smoother and more modern. You may not recognize the name, but you certainly know some of the sites it owns, including Coral and Ladbrokes — both huge in the UK.
Once the prospect of legal online sports betting became a reality in the United States, many of the top sportsbooks from Europe and around the world unsurprisingly began to look into expanding into the market.
William Hill was one of the most proactive. The sheer number of sports available to bet on, from the US and international leagues, is very impressive.
William Hill is a real bettors sportsbook — lots of sports and markets with a simple platform that prioritizes placing bets over extravagant effects.
Check out our comprehensive William Hill review for more details. As the potential for legal sports betting arrived in the US, DraftKings moved quickly to widen its scope from DFS and became the first sportsbook in the US outside of Nevada to book a bet in the Autumn of Today, DraftKings Sportsbook is one of the best sportsbooks in the US, and has one of the best mobile betting platforms.
The app is very well designed: filled with all the functionality of the website. Read our full review of DraftKings Sportsbook here. Claim your bonus now!
The sportsbook is one of the most recognizable in the world, with its signature green and yellow design, and its reputation is built on being one of the most detailed and multi-functional platforms you can find.
The number of different sports available to bet on is as good as you will find, as is the variety of bets on offer.
You can live stream all kinds of content directly on the app, and for sports without a video feed you can find graphics and updates. Live betting is easy and fun.
There are also whole sections dedicated to sports news and stats. That said, beginning players may prefer a more simple platform with fewer options to choose from.
Check out our bet sportsbook review for more information. Claim the offer here! BetRivers online platform originally comes from Rivers Casino in Pittsburgh and was launched in June The site has grown in popularity since then, and currently accepts players from Pennsylvania, Indiana, Illinois , Michigan , Iowa , and Colorado.
BetRivers is perfect for players who like to keep things simple and logical, and place their bets with no fuss. The parlay building tool is great for systematically creating bespoke parlays, and BetRivers live streams certain events right on the platform.
Read our BetRivers review for more details. Claim your bonus here: Pennsylvania Colorado Indiana Illinois. Unibet is another big name in European betting, having been founded in London in The company has expanded considerably since then — acquiring rival European sportsbooks under the name Kindred Group — and finally made its first steps into the US market in September The in-play section of the app in particular works extremely well, with live graphics available from every game and notifications sent to your phone in real time.
Unibet has been slightly slower to launch in the US than many of its European competitors, but its mobile app more than matches up to the other options out there.
Read our full Unibet sportsbook review for all the details. Claim the offer here: New Jersey Pennsylvania. Lots of sportsbooks end up designing their apps a while after their website, and sometimes this means the app feels a little more modern and fun to use.
The app is state of the art — fast and smooth to use while also very impressive visually. While poker is probably what the company is most known for, began to move into sports betting when sports was launched in In the site received a licence to operate in Nevada, marking its first steps into the US.
In when legal sports betting became a reality in other states, wasted no time in expanding. Check out our Sport review here.
Claim the bonus offer here! If many players choose to try FanDuel Sportsbook because they already have DFS accounts, they will stay because of the sheer quality of the sportsbook and mobile app.
FanDuel just has no weaknesses. The range of sports and betting markets is second to none, and the app is so well designed that it never feels like a chore to browse through them.
The app is also full of extra features that make the betting process more fun and interactive. There are form guides for all major sports, which give you background information before you decide how to bet.
Some sportsbooks have a habit of neglecting promotions for existing players, instead focusing on welcome bonuses. This is not the case at FanDuel, who really put the time and effort into creating interesting on-running promotions — which can be claimed on the app.
Check out our full FanDuel Sportsbook review here. Fox Bet was created as the result of a partnership between two of the biggest names in sports and betting — the Fox Corporation best known for Fox Sports and The Stars Group best known for PokerStars online poker platform.
In fact, The Stars Group originally set up their own sports betting platform known as BetStars, but the site was rebranded with the Fox name when the collaboration was finalized.
The platform looks great on the small screen — nice and clean and easy to use. Fox Bet is very adept at creating promotions and bonus offers, like their patented Spin And Bet and Odds Boost features.
Creating an account with Fox Bet also gives you automatic access to Poker Stars, and the app lets you play on both location depending. This is a huge bonus for fans of both sports betting and online poker.
Claim your bonus here! SugarHouse Casino in Philadelphia is one of the most well loved casinos on the East Coast, and after the Supreme Court decision in it moved to expand into online sports betting in nearby New Jersey.
You can win things like trips to the casino and tickets to exclusive events. The app also gives you automatic access to casino games, in addition to the sportsbook.
The range or sports and bets on offer at the SugarHouse app are excellent, although the software does feel a little older than the most modern apps out there.
Check out our complete SugarHouse Sportsbook review for a more in-depth look. Borgata Sportsbook is the online sports betting platform of the world famous Borgata Hotel and Casino in Atlantic City.
When legal sports betting was launched in New Jersey, lots of existing multinational betting companies jumped at the chance to set up shop in partnership with local casinos.
Borgata on the other hand opted to develop its own signature online platform to complement the physical sportsbook launched in the resort, complete with foot video wall for watching live sport.
The app is simple and clean, and very friendly for beginners. Borgata also likes to encourage players to check out its casino games too, so you may see ads for them popping up in the sportsbook.